Marketing & Advertising

The collection of articles highlights various aspects of marketing and advertising, emphasizing technological influences and evolving strategies. A notable theme is the shift towards digital platforms, with articles pointing to the rise of digital marketing, social media, and content production as crucial components of contemporary marketing efforts. The impact of technological advancements is further underscored by discussions of AR and VR technologies, which enhance user engagement and provide novel marketing opportunities. The changing demographic landscape and consumer behavior, particularly in regions like India, demonstrate the need for companies to adapt to diverse cultural and societal dynamics, using tools like omnichannel retailing to meet customer expectations. Articles addressing cryptocurrency and finance reveal the importance of marketing in the rapidly evolving financial technology sector, particularly in differentiating product offerings and appealing to socially conscious investors. Moreover, the importance of strategic asset management and interdisciplinary collaboration in marketing, as shown by intellectual property and higher education discussions, is evident. Collectively, these themes underscore the critical role that innovation, strategic adaptation, and cultural intelligence play in effective marketing and advertising strategies.