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Internet Marketing

The collection of articles highlights several core elements of Internet Marketing. A significant emphasis is placed on strategies such as SEO, content marketing, social media, and email marketing to enhance online presence and customer engagement. Case studies like the 'Best Looking Guy in Miami' campaign illustrate creative approaches to improving sales and online advertising outcomes. The role of technology platforms is also evident, with YouTube's 'info card' feature and Google Assistant being leveraged for marketing purposes. Influencer marketing, as seen with Xemoto Media Ltd., and content creation platforms like ChatGBT.uno are identified as emerging tools in the space. There are ethical dimensions discussed, such as "obituary pirates" using SEO for misleading profit, raising concerns about misinformation. Additionally, the regulatory environment and market dynamics, as illustrated by Canadian telecom regulations and the rise of the Internet of Energy market, influence how internet marketing strategies are implemented and adapted. Overall, Internet Marketing involves a blend of creative content strategies, technological tools, and ethical considerations, all operating within a complex regulatory and market framework.

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